Every public Arterial article associated with this topic, ordered from newest to oldest.
Most municipal stakeholders already know about the problem you're solving. Something has stopped them from fixing it. Your job is to find out what.
Read articleIf a public case study is what unlocks the first sale, how do you make the first sale without one?
Read articleIt will always be easier to sell to the guy who got the contract than to win the contract yourself.
Read articleFree sounds like it should de-risk the buyer. In practice, it kills usage, slows procurement, and signals exactly what you don't want.
Read articleCalling yourself an AI Company is cool and sexy. In a municipal sales call right now, it's also a red flag.
Read articleFree one-on-one advising, warm intros to executives at CDOT and city agencies, grant-writing support. The SBDC is the most underused tool in early-stage GovTech.
Read articleIf you're going to take up a public entity's time, that interaction should pay for itself. Here's how we do it.
Read articleSay what you do in one sentence. Express genuine interest in how they operate. Be willing to walk away. The rest is theater.
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